2025 Annual Enrollment Period (AEP) Drips Performance Report

Drips reached out to nearly 1M Medicare shoppers on behalf of some of the largest U.S. health insurance plans and brokers and collected data from October 15 to December 7, 2024.

Access the 2025 report to learn more about:

• Performance data from 18 AEP outreach programs (powered by AI-driven two-way SMS) with 265 sub-programs across the early, middle, and late AEP periods in all 50 states.
• Year-over-year comparisons for engagement rates, connect rates, conversion rates, and disqualification rates.
• Health plan versus broker performance comparisons.
• Lessons learned and insight into planning for 2026 AEP...and much more!